.

Marketing

  • Posted On: March 15, 2013
  • Author: Collin McConville
  • Categories: Products, Science, Drinking

There are a lot of products out there with a lot of different names and terms on them, and sometimes it can get confusing.  I will do my best to identify and define some of these marketing terms, and I will even explain some that we ourselves plan on using.  Marketing is often looked at negatively, but if you (the consumer) know what to look for, you will not be mislead when you are in the liquor store trying to decipher what it actually says on the label. 

Estate Bottled - generally found on wines but sometimes found on rums etc.  Generally means that the raw material for what went into the bottle was sourced from land attached to the distillery / winery.  Technically our vodka is an estate bottled product, though we will not be putting that on the label. 

"Times Distilled" - This is one of those very misleading terms used in vodka marketing.  Generally it is assumed the more times distilled the better.  Not necessarily -- as many vodkas are coming from Grain Neutral Spirits that are produced by huge companies in the Midwest, and then "polished" in a finishing still at the distillery or bottling plant.  There is no set way to determine how many times something is distilled for marketing purposes, so it could be measured by plates in the column (ours has over 30) or the number of distillations from start to finish (we distill ours twice). 

Blended - This is a term most often used with Whiskey but can also be used with Applejack.  It means that a certain percentage of whiskey (or applejack) has been blended with Grain Neutral Spirits.  This will make the product smoother (generally) and also lighter in flavor.  Blended whiskey often makes some of the best mixing whiskey because it doesn't overpower the other ingredients in a cocktail. 

Naturally Gluten Free - This is a term that is not found on many spirits bottles, but will be on ours.  This basically means that the raw material used to create the product (in this case, vodka) does not contain gluten, and steps are taken to ensure gluten is not introduced during the process.  There have been studies carried out in Scotland that have found all distilled beverages are gluten free, but there is a lot of anecdotal evidence that suggests this may not always be the case. 
 
If there are any terms or statements that you would like discussed head over to our Facebook page and ask there.  Until next week, cheers.

All Posts